iGen is a learning center in Fremont, USA. It provides English and Math teaching programs for children in the 1-6 grades. Client had three needs. First one was to create a holistic recognizable brand identity for this school that will reflect the main idea, its message and benefits, and will inspire confidence among potential customers: students and their parents. The second one - to develop school management system to track students, lessons, payments etc. The third need was to create a website.